The integration of the sports industry and the Internet

发布时间 : 2021-07-12

With the advent of the Internet era, many traditional sports property enterprises have embarked on a transformation path, especially sports O2O is now surging. To deal with the sports manufacturing enterprises set up equipment to deploy the sports mall, can be offline resources to the e-commerce platform line up, so as to realize the entrance open user traffic on the line; and the same line, the sports mall also opened the line store experience, to provide diversified line experience for the user, off line offline resources channels, the students get more permanent hijacking. But even if the shopping mall provides the offline experience, the offline business city moves towards the online platform.With the advent of the Internet era, many traditional sports property enterprises have embarked on a transformation path, especially sports O2O is now surging. To deal with the sports manufacturing enterprises set up equipment to deploy the sports mall, can be offline resources to the e-commerce platform line up, so as to realize the entrance open user traffic on the line; and the same line, the sports mall also opened the line store experience, to provide diversified line experience for the user, off line offline resources channels, the students get more permanent hijacking. But even if the shopping mall provides the offline experience, the offline business city moves towards the online platform.

In addition, more sports industries, especially sports businesses, are holding hands with the Internet, seeking more convenient and diversified services to accelerate the pace of transformation.In addition, more sports industries, especially sports businesses, are holding hands with the Internet, seeking more convenient and diversified services to accelerate the pace of transformation.

Fitness and entertainment industry: about exercise, now at about early exercise, exercise about production platform, training venues can be achieved online straight about exercise, exercise is probably the reservation to venues can be more sparring, time-saving, quick about exercise held at fitness guide and training. In terms of venues, badminton hall, swimming pool, yoga hall and other places are always overcrowded. It is better to assign fitness and activity time by appointment. The platform of such venues can provide users with fitness and entertainment venues and appointments, which can prevent users from having to go to the stadium and refrain from joining the environment.

The sports training industry: the teaching resources of traditional sports training industry exist the environment of evacuation and varying degrees. The sports and sports platform established by gymnast Olympic champion Chen Yibing implements the training and certification process of traditional sports training on the Internet. The modules such as online certification platform for national accreditation, national online certification, online public learning and national leadership network leadership courses can integrate information, training and lecturing resources of powerful giants, so as to achieve rendezvous and spread.

This platform, with more powerful giants, professional and scientific, can probably handle traditional sports training industry to a certain extent, the case will move, sports talents and user quality resources, the professional market in the realization of the legislative chamber, satisfy the needs of users.

Sports media industry: video media breakthrough to sports O2O play more fiery, but not simple music as sports rough money purchase sports event broadcast copyright, also with Pacquiao international club to achieve mutual assistance, to create the largest O2O now boxing training platform, through online and offline training and occupation League held method to achieve Chinese boxing fans of all ages. At the same time, we will open up a boxing APP that integrates information, reservations, competitions, communication and so on to provide a boxing O2O interaction and training platform for fans.

In the sports video broadcast, will be referred to the Tencent won the NBA tournament in the 5 years of video broadcast rights alone news, with the traditional one-way, didactic teaching staff live mode difference, now sports broadcast more attention is paid to the interaction with the audience, with interactive barrage, fans room, message and other methods to growth and community the exchange and interaction between the fans, and get feedback from fans, this is a direct method for a bidirectional and interactive platform, can let more fans know about the opinions and suggestions, so as to optimize and upgrade the service platform. Therefore, now sports media industry is more in the live video to provide users with more diversified, a full range of interactive platform, to achieve communication while watching the video at the same time.

Sports intelligence industry: now the activities launched the activities of plump plump Friend Product "in intelligence activities, and activities of APP, EasyFitAPP, launched plump, plump Bluetooth products shake weight APP intelligence scales, smart phones and other intelligent activities, the more close to people's life. LETV through cooperation and achieve the launch of the smart vehicle flying pigeon, bicycle, in the future the music as sports in the running, otherwise probably basketball sports activities on the force of O2O.

The sports intelligence product's skill development and resources input are all the training for Internet sports enterprises. Now many intelligent products are just for the purpose of fitness and leisure products, and how colorful they will grow in the future. We are waiting for it.

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